Now that the first quarter of 2013 is over, Toyota has regained and held its position as the world’s largest automaker.
Back in 2012, Toyota won back the distinction as the world’s largest automaker after losing out to General Motors back in 2011. In the first quarter of 2013, Toyota has sold 2.43 million vehicles, trailed closely by General Motors at 2.36 million and Volkswagen at 2.27 million vehicles.
A spokesperson from Toyota downplayed their win, stating, “Rather than pursuing numbers, we try to sell one car at a time, producing good cars. We aren’t focused on being number one.” Modesty aside, however, I’m sure that Toyota is very happy to be back on top.
The tsunami and earthquake in Japan back in 2011 disrupted Toyota’s production schedule, and they lost out to GM, their biggest competitor of recent years. Being back on top is a testament to Toyota as a company and Japan as a country. They faced tragic, devastating events and still survived and came back strong.