Tag Archives: auto sales

IIHS Releases Video Series on Vehicle Crash Testing

iihs_logoIf you’ve ever wondered what it is like to run vehicle crash tests, wonder no more.

The Insurance Institute of Highway Safety will be releasing a series of videos showing real vehicle testing at their Vehicle Research Center in Ruckersville, Virginia. 3 episodes are currently available on the IIHS YouTube Page, and a new video will be posted every Tuesday through June and up to early July.

So far, the videos are well produced and oddly mesmerizing. The crash testing process is really amazing to watch from a scientific perspective, and as a consumer, it is comforting to know just how much these vehicles are put through their paces to determine their safety. Every scenario is considered and played out in a controlled environment so that when a real accident happens, the driver and passengers are kept as safe from harm as possible.

The full series of videos is available here, and the IIHS also has additional videos for sale on their website addressing topics from teen drivers to child safety in a vehicle.

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GM Considers More Specialty Silverado Trucks

mm_gal_item_c2.img_resize.img_stage._2GM’s latest specialty truck, the 2014 Chevrolet Silverado High Country, won’t go on sale until this summer, but already GM is looking into adding more specialty versions of the Silverado.

Other automakers like Ford and Chrysler have had success with specialty trucks like the F-150 Harley Davidson and the Ram 1500 Laramie Longhorn, and GM hopes to see similar success with the Silverado High Country. Industry insiders have noted, however, that these specialty trucks can be a double-edged sword. The right combination can bring in new customers as Ford did with the Harley Davidson F-150, but if an idea is too niche, it will not sell and could possibly alienate loyal brand customers.

Pricing has not been announced yet for the Silverado High Country, but GM’s manager of creative design for full-size pickup trucks did hint that it is “for someone who wants to know he has the money,” so a high price tag is expected.

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Europe Starts an Auto Industry Revival

ID-10088993European auto sales have not risen in over a year and a half, but the tide might finally be turning now that the April numbers are in.

Compared to the recent U.S. auto sales, which have been driving the U.S. economy for the past year, Europe’s sales numbers don’t seem all that encouraging. Four-month sales were still down 7 percent. Ford, PSA Peugeot Citroen was down 10 percent, and BMW was down 3 percent. The European market is struggling through a 20-year low point with analysts hoping that “the worst is over.”

Still, there are plenty of bright spots including a 10 percent increase in Volkswagen registrations as well as an 11 percent increase in car sales for Daimler AG. Most importantly, registrations in the United Kingdom were up 15 percent, and Germany, after five months of falling auto sales, finally saw a 4 percent gain in auto sales.

The industry is hoping to hold onto these gains and build on them in the coming months, and the European Central Bank is helping by slashing interest rates. As of May 2, the benchmark interest rate is 0.5 percent. Not that long ago, easing credit restrictions and offering more subprime credit options revived the auto industry in the United States, so it is perfectly possible that the same will happen in Europe.

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Image courtesy of adamr / FreeDigitalPhotos.net

Toyota Holds Title as World’s Largest Automaker

ToyotaNow that the first quarter of 2013 is over, Toyota has regained and held its position as the world’s largest automaker.

Back in 2012, Toyota won back the distinction as the world’s largest automaker after losing out to General Motors back in 2011. In the first quarter of 2013, Toyota has sold 2.43 million vehicles, trailed closely by General Motors at 2.36 million and Volkswagen at 2.27 million vehicles.

A spokesperson from Toyota downplayed their win, stating, “Rather than pursuing numbers, we try to sell one car at a time, producing good cars. We aren’t focused on being number one.” Modesty aside, however, I’m sure that Toyota is very happy to be back on top.

The tsunami and earthquake in Japan back in 2011 disrupted Toyota’s production schedule, and they lost out to GM, their biggest competitor of recent years. Being back on top is a testament to Toyota as a company and Japan as a country. They faced tragic, devastating events and still survived and came back strong.

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