In April, pickup trucks saw double-digit sales gains with Ram pickups seeing 49 percent gains, Ford’s F-series getting 24 percent gains, and GM getting 23 percent gains. The surge in pickup sales has been so significant that Ford and other automakers are upping their truck production to keep up with demand. Ford and Chrysler have both announced that they will be adding shifts at their plants in response to the April sales.
Chrysler’s April sales, however, were more than just a sign that the public loves pickup trucks. Ram’s commercial pickup trucks just underwent a redesign, and April sales would be an indication of how the public feels about the new look. Now that April is done, it looks like Chrysler should have nothing to worry about.