Tag Archives: pickup truck

GM Considers More Specialty Silverado Trucks

mm_gal_item_c2.img_resize.img_stage._2GM’s latest specialty truck, the 2014 Chevrolet Silverado High Country, won’t go on sale until this summer, but already GM is looking into adding more specialty versions of the Silverado.

Other automakers like Ford and Chrysler have had success with specialty trucks like the F-150 Harley Davidson and the Ram 1500 Laramie Longhorn, and GM hopes to see similar success with the Silverado High Country. Industry insiders have noted, however, that these specialty trucks can be a double-edged sword. The right combination can bring in new customers as Ford did with the Harley Davidson F-150, but if an idea is too niche, it will not sell and could possibly alienate loyal brand customers.

Pricing has not been announced yet for the Silverado High Country, but GM’s manager of creative design for full-size pickup trucks did hint that it is “for someone who wants to know he has the money,” so a high price tag is expected.

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Chevy Truck Survives Tornado, Engine Still Starts

Chevrolet SilveradoHere at Car Buyerz, we have watched the news coverage of the Oklahoma tornados with the rest of the country. While we mourn for those lost, we also have been inspired by the people of Moore, Oklahoma and their incredible stories. Derek Thayer’s story might seem like a smaller victory in the context of a larger tragedy, but we thought it was worth spotlighting in today’s blog

Derek Thayer loved his Chevy truck. He took pride in its American-made quality. When the tornado hit his town earlier this week, his truck was flipped over and dragged by the wind into another yard. Somehow it managed to land on four wheels, but there was considerable damage to the vehicle. It seemed that the truck was a complete loss.

Strangely enough, Derek discovered that he could still start the engine on his truck. Other damage to the truck makes it unsafe to drive, but he was proud that his truck went through a tornado and could still start. It was a small victory but a victory nonetheless. According to ABC15, he called his favorite truck “American-made goodness,” and we couldn’t agree more.

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Is 2013 the Year of the Pickup?

ram-1500-backplateIt might still be too early to tell, but so far, 2013 is looking like the year of the pickup.

In April, pickup trucks saw double-digit sales gains with Ram pickups seeing 49 percent gains, Ford’s F-series getting 24 percent gains, and GM getting 23 percent gains. The surge in pickup sales has been so significant that Ford and other automakers are upping their truck production to keep up with demand. Ford and Chrysler have both announced that they will be adding shifts at their plants in response to the April sales.

Chrysler’s April sales, however, were more than just a sign that the public loves pickup trucks. Ram’s commercial pickup trucks just underwent a redesign, and April sales would be an indication of how the public feels about the new look. Now that April is done, it looks like Chrysler should have nothing to worry about.

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