Tag Archives: Google

Europe Starts an Auto Industry Revival

ID-10088993European auto sales have not risen in over a year and a half, but the tide might finally be turning now that the April numbers are in.

Compared to the recent U.S. auto sales, which have been driving the U.S. economy for the past year, Europe’s sales numbers don’t seem all that encouraging. Four-month sales were still down 7 percent. Ford, PSA Peugeot Citroen was down 10 percent, and BMW was down 3 percent. The European market is struggling through a 20-year low point with analysts hoping that “the worst is over.”

Still, there are plenty of bright spots including a 10 percent increase in Volkswagen registrations as well as an 11 percent increase in car sales for Daimler AG. Most importantly, registrations in the United Kingdom were up 15 percent, and Germany, after five months of falling auto sales, finally saw a 4 percent gain in auto sales.

The industry is hoping to hold onto these gains and build on them in the coming months, and the European Central Bank is helping by slashing interest rates. As of May 2, the benchmark interest rate is 0.5 percent. Not that long ago, easing credit restrictions and offering more subprime credit options revived the auto industry in the United States, so it is perfectly possible that the same will happen in Europe.

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Image courtesy of adamr / FreeDigitalPhotos.net

Survey: Consumers Expect Apple, Google to Improve Auto Safety

54061v1-max-250x250When you hear the words “auto safety,” what pops into your mind? It seems like people would associate automakers with auto safety, but a new survey shows that more consumers are thinking of Apple and Google.

The survey conducted by CarSafetyRules.com asked 1,000 new car buyers in the United Kingdom which brands they expected to improve auto safety. Out of the respondents, 26 percent of women chose Apple, and 23 percent of men chose Google. Volvo was tied with Google amongst men, and it was only 1 of 2 automakers named in the survey. Volvo scored 17 percent of the women surveyed, and 20 percent of men and 14 percent of women responded Mercedes.

It isn’t all that surprising that Google ranks so high in the survey. There has been a lot of talk in the past year about Google working on a self-driving car, so it is only natural that people are associating Google with auto safety technology. It is surprising, though, that Apple is ranking so high. I can only imagine that people believe Apple can do anything, including making cars safer. Considering Apple’s distinctive look, I could picture them making the transition to auto design and technology.

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